Guides
11 step-by-step guides for New Zealand businesses.
Guides Articles
Practical, self-serve guides for NZ businesses.
Is ChatGPT Sending You Customers? How to Track AI Traffic in Google Analytics, Search Console and Bing
Google Analytics now has an AI Assistant channel, ChatGPT tags its links with utm_source=chatgpt.com, and Bing reports when Copilot cites your pages. A step-by-step guide to seeing what AI search sends your website, and what no tool can show you.
What to Send Your Web Designer: The Content Checklist That Gets Your Website Built Faster
The business details, logins, brand files, words, photos, reviews and legal pages a web designer needs before a site can be finished, in one checklist, with the NZ rules on reviews and privacy statements.
How to Choose and Register a .nz Domain Name (and Keep It Yours)
Who runs .nz, .co.nz versus .nz, what registrars can and cannot charge, the privacy option, and the mistake that costs NZ businesses their website: not being the registrant.
How to List Your Business on Google: A Step-by-Step Guide for NZ Businesses
A free Google Business Profile is the single highest-value thing most NZ businesses can set up in an afternoon. Here is exactly how to do it, verify it, and avoid the mistakes that get listings suspended.
How to Get More Google Reviews (Without Breaking Google's Rules)
Reviews decide who gets called. Here is a repeatable way for NZ businesses to earn more of them, plus a clear read on what Google actually prohibits — including the incentive rule most businesses get wrong.
How to Improve Your Website's SEO: A Practical Checklist for NZ Small Businesses
No jargon and no tricks — a working checklist of the SEO changes that actually move the needle, based on what Google itself publishes, and how long each one takes to show results.
How to Get Your Business Recommended by ChatGPT and AI Search
AI assistants now name a handful of businesses instead of listing ten links. Here is what actually influences whether yours is one of them — and which popular AEO tactics are unproven.
How to Speed Up a Slow Website (and What It Costs You)
Slow sites lose enquiries, and the measured numbers are larger than most owners expect. Here is how to find what is actually slowing your site down and fix it in the right order.
How to Tell If Your Website Is Actually Working
Traffic is not the measure. Here are the four numbers that tell you whether your website earns its keep, how to set them up free, and which popular metrics to ignore.
How to Choose a Web Designer in New Zealand: Questions to Ask Before You Sign
The questions that separate a good web partner from an expensive mistake — including the ownership question almost nobody asks, and an honest note on when you do not need a designer at all.
How to Make Your Website Accessible
What accessibility actually requires, who is legally obliged in New Zealand (fewer businesses than you might think), and the five fixes that resolve most real-world problems.