Web Design Tips & Digital Marketing Insights
Practical guides on AI-powered web design, SEO, and growing your New Zealand business online.
Insights for NZ Businesses
Practical advice on web design, SEO, AI tools, and growing your business online.
ChatGPT Ads Have Arrived in New Zealand: How They Work, What They Cost, and Whether Your Business Should Use Them
OpenAI now sells ads inside ChatGPT, and New Zealand businesses can buy them through a self-serve Ads Manager. How the ads work, the NZ$25 minimum daily budget, who actually sees them, and how to decide if they are worth testing.
Is ChatGPT Sending You Customers? How to Track AI Traffic in Google Analytics, Search Console and Bing
Google Analytics now has an AI Assistant channel, ChatGPT tags its links with utm_source=chatgpt.com, and Bing reports when Copilot cites your pages. A step-by-step guide to seeing what AI search sends your website, and what no tool can show you.
Do I Need a Cookie Banner on My NZ Website? What the Privacy Act Actually Requires
New Zealand's Privacy Act 2020 never mentions cookies, so there is no NZ law that demands a cookie pop-up. What it does require, when European rules reach an NZ website anyway, and what changed with IPP 3A on 1 May 2026.
How to Move Your Website Off Wix, Squarespace or WordPress Without Losing Your Google Rankings
Rankings belong to your URLs, not your website builder. A step-by-step migration plan based on Google's own site move documentation: keep the domain, map every old URL, use permanent redirects, and watch Search Console afterwards.
Who Owns Your Website? Domain, Content, Code and Photos Explained for NZ Businesses
In NZ the business that commissions and pays for website code or photos usually owns the copyright unless the contract says otherwise, and the domain belongs to its registrant. What to check before you sign.
How Much Does Google Ads Cost in NZ? How the Price Is Set, and How to Budget Without Guessing
Google Ads has no price list: you set a daily budget and pay per click at a price set by auction. How the auction and budgets really work, what an NZ small business should budget to start, and what management costs.
What to Send Your Web Designer: The Content Checklist That Gets Your Website Built Faster
The business details, logins, brand files, words, photos, reviews and legal pages a web designer needs before a site can be finished, in one checklist, with the NZ rules on reviews and privacy statements.
What Does Website Maintenance Include, and What Should It Cost in NZ?
Website maintenance is the hosting, SSL, software updates, backups, monitoring and small fixes that keep a site online and secure. What each part is, what breaks when it is skipped, and how it is priced in NZ.
How Much Does SEO Cost in New Zealand? What Drives the Price and What You Should Get for It
SEO in NZ is priced four ways: hourly, per project, monthly retainer, or bundled with a website plan. What drives the price, what to expect for it, and the questions Google says to ask.