Websites for Law Firms NZ — Professional Credibility That Converts
In the legal profession, credibility is everything. When potential clients are searching for a lawyer, they're often dealing with stressful, life-changing situations — a family dispute, a property transaction, a criminal charge, or a business matter. They need to trust that the lawyer they choose is competent, experienced, and reputable. Your website is where that trust begins.
At Go Digital, we build websites specifically for NZ law firms and legal practices. We understand the unique requirements of the legal profession — from displaying NZLS membership and practising certificates to presenting practice areas in a way that reassures potential clients. Our law firm websites are designed to convey professionalism, expertise, and approachability.
Whether you're a sole practitioner in Tauranga, a family law firm in Christchurch, or a commercial law practice in Auckland's CBD, your website needs to clearly communicate your expertise, introduce your team, and make it easy for potential clients to book an initial consultation. Our AI-powered sites include intelligent chatbots that can answer preliminary questions and guide visitors towards booking, ensuring you never miss a potential client.
Common Challenges
These are the problems lawyers face without a professional website.
Establishing Trust and Credibility Online
Potential clients are often anxious and cautious when seeking legal help. An outdated or unprofessional website erodes trust before you even speak to them. Your website needs to immediately convey competence, authority, and professionalism.
Communicating Practice Areas Clearly
Many clients don't know what type of lawyer they need. Without clear practice area descriptions on your website, potential clients can't determine whether your firm handles their specific legal matter, and they'll move on to a competitor who makes it obvious.
Converting Website Visitors into Consultations
Driving traffic to your website is only half the battle. If visitors can't easily book an initial consultation, find your contact details, or understand your fee structure, they'll leave without reaching out. Most law firm websites fail at this crucial conversion step.
Standing Out in a Crowded Legal Market
New Zealand has a competitive legal market. Potential clients often contact multiple firms before choosing one. Your website needs to differentiate your firm through team profiles, case results, client testimonials, and a clear value proposition that sets you apart.
Features Your Lawyers Website Needs
Purpose-built features designed to help lawyers succeed online.
Practice Area Pages
Detailed pages for each practice area — family law, property law, criminal defence, employment law, commercial law, and more. Each page explains your approach, typical outcomes, and how you can help, written for clients rather than other lawyers.
Team Profiles
Professional profiles for each lawyer in your firm, including qualifications, areas of expertise, professional memberships, and a personal touch that helps potential clients feel comfortable reaching out to a real person.
Consultation Booking
Online booking for initial consultations, whether free or paid. Clients can select a practice area, preferred lawyer, and convenient time — reducing phone tag and making it effortless to take the first step.
Trust Signals & Credentials
Prominent display of NZLS membership, Law Society accreditation, years of experience, and professional certifications. Trust badges and credentials are positioned to reassure visitors throughout their journey on your site.
Client Testimonials & Results
Display client testimonials and case outcomes that demonstrate your expertise and track record. Social proof from past clients is one of the most powerful factors in a potential client's decision to contact your firm.
AI Chatbot for Initial Enquiries
An intelligent chatbot that answers preliminary questions about your services, guides visitors to the right practice area, and captures contact details for follow-up. It works 24/7 — because legal emergencies don't wait for business hours.
Lawyers Website Example
See what a professional lawyers website looks like with Go Digital.
Lawyers Website Preview
Custom designed for your business
Lawyers Websites from $89/mo
No upfront costs, no lock-in contracts. A professional website that works for your business.
Frequently Asked Questions
Common questions about websites for lawyers.
Our law firm websites start from $89 per month with $0 upfront. Most law firms choose the Growth plan at $169/mo for multiple practice area pages, team profiles, and consultation booking. Larger firms often choose our Scale plan at $269/mo. No lock-in contracts.
Yes. We prominently display your NZLS membership, Law Society accreditation, practising certificates, and any specialist accreditations across your website. These credentials are essential trust signals for potential clients evaluating your firm.
Absolutely. Each lawyer gets a detailed profile page with their qualifications, practice areas, professional background, and a professional photo. This personal touch helps potential clients connect with your team before their first meeting.
Yes. The chatbot is trained on your specific services and is designed to be professional and helpful. It does not provide legal advice — it answers general questions about your practice areas, fee structures, and consultation process, then directs visitors to book a proper consultation.
Yes. We integrate an online booking system that lets potential clients book initial consultations at a time that suits them. They can select the relevant practice area, preferred lawyer (if applicable), and choose from available appointment slots.
We are familiar with the NZLS advertising guidelines and design all law firm websites to comply with the Lawyers and Conveyancers Act requirements. We avoid misleading claims and ensure all content meets professional standards.
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